Overview

Color Me Happy is a tea brand that focuses on the benefits tea has for the body. We are an online based company and big believers that starting or ending your day with a good cup of tea can brighten your mood and leave you feeling your happiest. With careful research, we have found the perfect recipe with rich flavors. Our packaging is designed with a tight seal to ensure the tea stays fresh and doesn't dry out.

Approach

My idea for this project was to highlight the joy you should feel everyday. This tea helps you feel happy and I wanted to translate that through the design. The name and packaging play off the idea of painting and color. With a bright color palette and an elegant, but modern typeface, it creates a sense of cheerfulness throughout the brand. 

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