black and white
final – chrome effect
CTX Concrete Pumping is a family owned concrete pumping business located in Dripping Springs.
The final logo has a chrome effect that gives off a very clean and sleek finish. This smooth finish helps the brand makes a very professional and trustworthy impression.
The logo type 'Sofachrome' is modified to create more cohesiveness in the logo.
The idea for this logo was to incorporate the arm of the concrete pumping truck within the letters. I ended up extending the top arm of the 'C' into the arm of the truck and having it reach across all the letters.