Overview
KindCase is a sustainable phone case brand. Our main focus is to lower our carbon footprint while still giving a sleek look to your phone. Our cases are made from social plastics, plastics pulled out of the ocean, and are completely compostable. Our packaging is very minimal and is 100% recyclable so no waste is created. We encourage everyone that comes across our brand to be inspired to start caring more about the problem that is plastic pollution, especially in our oceans. Let's be kinder to the planet we live on.
Approach
Branding for this project focuses on organic shapes and environmental colors. The idea of minimalism speaks throughout the design. Inspiration comes from natural land formations such as mountains and forests. The typeface Play mocks the shape of a phone with a more boxy shape, but still has an outdoorsy vibe.